NOVEMBER 7-11 2018


Header speakers


Daniele giovannucci

Keynote Speaker

Daniele Giovanucci

President, COSA


Daniele Giovannucci is the President of COSA. His enthusiasm for a pragmatic approach to sustainability and development stems from15 years as a business executive in food-related firms prior to a decade as Senior Consultant to the World Bank where he was an early advocate of market mechanisms to drive sustainability.  Since 1992, he has worked on the sustainability issues of developing nations in more than 30 countries and managed agribusiness projects with cumulative budgets exceeding one billion dollars. Today, he is a passionate advocate for eliminating ignorance in sustainability discussions.

Over the last 15 years, Mr. Giovannucci has led or contributed to the strategies of a number of major development institutions and eleven Governments. He chaired the global teams formulating the strategic input on Food and Agriculture for the United Nations Division for Sustainable Development and is a member of the UN Forum on Sustainability Standards. Downloads of his published work rank him in the top 1% annually of the more than quarter million professional authors tracked by the Social Science Research Network.


Arthur karuletwa

Arthur Karuletwa

Independent Consultant , Traceability & Blockchain


Arthur Karuletwa  is a social intrapreneur passionate about poverty reduction initiatives through coffee.

Arthur discovered his love for coffee 15 years ago after Graduating with a BS in Business Marketing at a Green Coffee classification, distribution and sample roasting facility in Seattle WA. He then moved to Proctor & Gamble’s Millstone Coffee, where he led NW distribution in channel outlets.

10 years after living and surviving through the 1994 genocide, he returned to his native home of Rwanda, to play a role in the socio-economic recovery of a post genocide era, as a consultant under the Ministry of Agriculture and Commerce, specifically, the Rural Sector Support Project - an IMF (International Monetary Fund) funded initiative. It is here he worked alongside public sector and development agencies to pioneer Rwanda into the Specialty Coffee Industry segment from an entrapped commoditized cycle of low production, low quality and low incentives. He was pivotal in getting the first ever Rwandan coffee into Starbucks Reserve Coffee portfolio, thereby establishing the first Starbucks Farmer Support Center in Africa.

Arthur founded the first Rwandan state of the art roaster-retail establishment called Bourbon Coffee primarily to enhance local consumption and specialty coffee awareness to the local population. His work was featured as top 20 investment ideas on CNN Money in Africa. Arthur then played a significant role to establish a vertically integrated coffee value chain with Rwanda Trading Company, a private company established by Westrock Coffee in Little Rock, AR, as the Vice President of Green Coffee Procurement, leading marketing and import/export of exclusive Rwandan Coffee globally.

It is here Arthur laid the foundation to develop an end-to-end traceability system that is a verification and certification tool for specialty products across the supply chain. He recently led the development and implementation of the system at Starbucks Coffee Company in over 25 countries, making the connection from the producer to the customer. Arthur is also a 2009 Legatum Fellow at MIT-Massachusetts Institute of Technology and is currently an independent traceability consultant.


Craig holt

Craig Holt

Managing Partner and CEO, Atlas Coffee Importers Inc


Craig’s coffee career began in 1993, at Batdorf and Bronson Coffee Roasters, where he worked in roasting operations and retail, before he eventually opened and managed their Atlanta roastery. After returning to Seattle, he worked as a trader for a small volume importing company. 

He co-founded Atlas Coffee Importers in 1998, with a focus on developing specialty coffee quality in partnership with growers, and connecting them to the market. 

At Atlas, he oversees origin relations, purchasing, quality control, and sales. He is an active volunteer for the Coffee Quality Institute, and Chairperson Emeritus of CQI’s Board of Trustees. 

He is also a Q Grader Instructor. The two things he fears most in this world are sharks and clowns.


David kastle

David Kastle

SVP Trading, Swiss Water Decaffeinated Coffee Company


Based in Seattle, David oversees green coffee sourcing and quality assurance and manages decaf sales to roasters as well as to the matrix of importers, brokers and dealers who distribute Swiss Water Process decaffeinated coffees worldwide.

Prior to coming to Swiss Water Process, David spent twelve years as a specialty coffee importer and trader and has worked over 25 years in the beverage industry, mostly in coffee (of course!) but also with a background in wines and spirits.

He is a fan of drip coffee, but won’t say ‘no’ to a macchiato.


David veal

David Veal

Executive Ambassador, Specialty Coffee Association


David studied Business Studies with Marketing and has spent most of his career working in the coffee industry, with brands such as Rombouts, Douwe Egbert and Lavazza, and running his own distribution company in the UK for 18 years. During that time he was Chairman of the UK based Beverage Standards Association, and led on their behalf a group of coffee buyers to Costa Rica. Then after selling his business he became Executive Director of Speciality Coffee Association of Europe, a post which he has held for seven years.

During that time SCAE grew from under 1,000 members to nearly 5,000, introduced the world leading Coffee Diploma System education programme and evolved World of Coffee into a leading coffee event. More importantly, SCAE have spread their engagement with the world wide coffee community, directly through their members, and also through partnerships with other associations such as AFCA, and also with other bodies such as International Womens Coffee Alliance and Cup of Excellence.

Since the merger with SCAA into SCA David has also been acting as Executive Ambassador for the new association, and is currently responsible for engagement in Africa, coordinating several projects in Rwanda, including the purchase of land for a women’s cooperative with IWCA, and a project in Nyere Province in Kenya with Grounds for Health.