Far from a radically different “new normal,” the post-covid-19 world for coffee is one where a number of existing trends have been accelerated. Home coffee consumption is shifting, as ready-to-drink products and delivery gain ground. Coffee shops face more competition than ever from convenience stores, grocery retailers, and advanced vending machines. Meanwhile, the entire coffee industry finds itself in transition, as the relentless drive for more premium, higher-value products shows signs of slowing and evolving.
In this presentation, Michael Schaefer, Euromonitor’s Global Lead for Food & Beverage outlines the key components of this new era, highlighting opportunities for growth as well as key insights for understanding post-covid coffee consumers.