True or False: Coronavirus boosts coffee consumption?

Friday, November 13th - 10:00AM - 10:45AM CST

Anna vanska

Mrs. Anna Vänskä

Senior Sourcing Manager, Paulig
Rami kuussisto

Mr. Rami Kuusisto

Commercial Director, Retail and OOH Finland, Paulig

Paulig is a Finnish family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. Paulig’s sales amounted to EUR 921 million in 2019. The company has over 2,000 passionate employees in 13 different countries working around the purpose For a life full of flavour. At Paulig, we want to be at the forefront of change because we know that taste is key in building a better world. What we put on our plate or cup today, will make a difference tomorrow.

In this presentation, our Senior Sourcing Manager Anna and Commercial Director Rami discuss the effects of Covid-19 on the coffee market in Finland. Finns love coffee and consume an amazing over 12 kilograms of green coffee per capita annually – that’s known to have the highest per capita consumption in the World. How has the worldwide pandemic affected the coffee consumption and channels, how Paulig has worked together with its stakeholders in the value chain? In the presentation Anna and Rami will also share best practices: How to cherish the collaboration with partners in coffee origins and keep the unique coffee culture alive in Finland in these strange times?