NOVEMBER 13-16 2019


Header speakers


Carlos brando

Carlos Brando

Partner, P&A Marketing Internacional


Carlos Brando, an engineer who attended the SPURS and PhD programs at the Massachusetts Institute of Technology (MIT), is a partner at P&A International Marketing, the firm that manages Pinhalense’s exports and consults or consulted for the International Coffee Organization, the World Bank, the Sustainable Trade Initiative, the Global Coffee Platform and many other companies and institutions.

P&A has coordinated coffee projects in more than 50 producing countries across five continents and all the main coffee areas of Brazil, prepared the Step-by-Step Guide to Promote Coffee Consumption in Producing Countries for the ICO, coordinated the creation of programs to promote coffee consumption in India, Mexico, Costa Rica, El Salvador and Colombia and today assists Promecafé’s Program to Promote Coffee Consumption.

Carlos presides the board of the Global Coffee Platform, is a member of the Coffee Quality Institute’s Board of Trustees and of the SPURS (MIT) International Advisory Board, and vice-chairman of the Coffee and Immigration Museums in Brazil. Author of chapters in several coffee books, including recent ones by illycafé and Nespresso, Carlos received a Lifetime Achievement Award from the African Fine Coffees Association (AFCA) in 2017.


Carlos mera

Carlos Mera

Senior Commodity Analyst, Rabobank


Carlos Mera joined Rabobank’s Agri Commodity Market Research team in 2015 as a senior commodity analyst, having spent over seven years at a large coffee trading house. 

Carlos has visited over a thousand coffee farms and is an experienced crop forecaster. 

Carlos holds a BSc economics from University of Buenos Aires and a MSc Finance from the London School of Economics and Political Science.


Fernando maximiliano

Fernando Maximiliano

Head of the Coffee Research, INTL FCStone and CoffeeNetwork


Fernando is the Head of the Coffee Research with INTL FCStone and CoffeeNetwork, where he conducts research and analysis for the coffee market.

He is a “boots on the ground” professional that has significant experience and deep knowledge of coffee production in Brazil.

Prior to joining INTL FCStone, he was a full-scale coffee researcher at a large multinational, working in data collection, processing and analysis.

As an Agronomist Engineer, he graduated from the Federal Institute of Education of Espírito and was a participant in the Brazilian Scientific Mobility Program (2013-2014) at Oregon State University (USA).

His academic research spanned topics such as seed production and seed biology, with a focus on remote sensing and photogrammetry. Most recently, he was a speaker at the Coffee Summit, an event promoted by CECAFÉ in May 2019, bringing strategic information to the coffee market.


Fernando soto

Fernando Soto

Vice President, Investment Advisory Latin America, Brown Brothers Harriman


Fernando Soto is currently a Vice President in the Private Banking Latin America team. In his role, he advises individuals and financial institutions on complex matters related to investing. In the past, Mr. Soto worked as a Management Consultant for the banking and securities practice at Deloitte Consulting LLP, served as an Analyst for the corporate banking division at Scotiabank and spent a year as a research fellow at the London School of Economics (LSE) working on value investing. Mr. Soto serves as a board member of Help Peru, a New York-based charity that supports charitable organizations that help underprivileged Peruvians.

He received his B.A. in finance from Syracuse University, a diploma in quantitative finance from the LSE and is a 2019 Global Executive MBA Candidate at the Fuqua School of Business, Duke University.


Juan carlos jaramillo lopez

Juan Carlos Jaramillo López

Creator of Naox, founding partner of Sanam, Naox



Kimberly easson

Kimberly Easson

Strategic Director of the Partnership for Gender Equity, CQI


For more than twenty years, Kimberly Easson has dedicated herself to improving the lives of small-scale farmers, particularly in coffee and for women. 

She is the founder and Strategic Director of the Partnership for Gender Equity, a collaborative research and development initiative of the Coffee Quality Institute (CQI) to improve coffee quality, and supply chain resilience with a focus on gender equity at origin. While at CQI she oversaw a multi-year USAID funded project in Ethiopia to strengthen coffee sector institutions and increase linkages to high value markets. 

Previously, as the Director of Producer Services and Relations at Fairtrade International in Bonn, Germany, she held responsibility for producer capacity building services for over one million Fairtrade producers in 63 countries. 

Her efforts with Fairtrade over nearly fifteen years were instrumental in securing high value market linkages for producer organizations with traders, manufacturers and retailers in the US, Canada and Europe. 

She served four years as member of the Board of Directors of the Specialty Coffee Association of America (SCAA), co-founded the International Women’s Coffee Alliance (IWCA) and the JavaJog for a Cause, which has raised nearly $90,000 for women in coffee producing communities.


Mallory plaks

Mallory Plaks

Director of Operations for the Americas, Enveritas


Mallory is the Enveritas Director of Operations for the Americas. She was a Peace Corps Volunteer in Peru and has also worked in Mozambique and Honduras supporting smallholder farmers with Technoserve. BA Global Studies, UNC. MA International Development, Georgetown.


Mario fernandez

Mario Fernández

Senior Director - Technical Services, CQI


As CQI’s Senior Director - Technical Services, Mario oversees the technical services and the projects taking place in different coffee producing countries, to ensure that they have technical coherence and are adequately implemented. He led the development of the Q Processing Program. Mario also serves as liaison with the research organizations and enjoys teaching cupping and processing.

His experience includes many different positions along the coffee value chain, but mostly focusing on the factors that affect coffee flavor and quality. Mario combines his experience in the industry with a passion for scientific research about coffee flavor. He holds a PhD degree in Food Science (University of Otago – New Zealand), an MS Food Science (Université de Montpellier II, France), and a BS Food Technology (Universidad de las Américas-Puebla, Mexico).


Maria lourdes perez

María Lourdes Pérez Aguilar

Root Capital


She is one of the leaders on the initiation and development of the Mobile Technology service and for more than six years in the organization has been responsible for strengthening the financial management capacity in small and growing companies that are current or potential clients of Root Capital in Mexico.

She has a B.A. in economics from the University of San Cristóbal de las Casas, Chiapas. Mexican with 20 years of experience in advising and facilitating workshops with a participatory approach and gender inclusion, with small coffee and honey producers from the southeast in Mexico. Currently, responsible for leading the execution of the operational strategy of the Advisory program in Mexico and Central America.


Matt saurage

Matt Saurage

Chairman of the board, fourth generation owner, Community Coffee Company


Matt Saurage, fourth-generation owner of Community Coffee Company, currently serves as the Chairman of the company’s Board of Directors. Matt has been involved with the family business since 1995 in a variety of roles including; coffee selection and roasting, brand marketing, coffeehouse operations, and new product development. Early in his career, he lived in Brazil to better understand the nuances of farming and trading green coffee and continues to travel abroad to visit coffee farming communities. He was elected President in 2005 and Chairman in 2012, becoming the fourth-generation Saurage to take the helm of America’s largest family-owned and operated retail coffee brand.

Matt helps guide the company’s philanthropic activities, including the Community Cash for Schools ® program benefiting education, Military Match program providing coffee for active duty troops, and environmental and sustainability platforms. He serves on the board of several local, national and international organizations focused on public education, coffee health, and sustainable agriculture; currently as Chairman of the National Coffee Association, and is a board member of World Coffee Research. He and his wife, Catherine, enjoy time together raising five children and supporting local, non-profit organizations in his hometown of Baton Rouge, Louisiana.


Matt swenson

Matt Swenson

Chief Product Officer, Chameleon Cold-Brew


As Chameleon Cold-Brew’s Chief Product Officer, Matt Swenson leads the company’s robust innovation pipeline and oversees all aspects of the coffee-making process for the Austin-based brand. Swenson brings his deep expertise to the meticulous formulation of Chameleon’s coffee products from soil to bean to bottle, while also leading the company’s responsible sourcing practices and managing Chameleon’s core leadership team.

In 2018, Swenson spearheaded the debut of Chameleon's Sustainability Program, establishing projects in Peru, Myanmar, Guatemala and Colombia to directly invest in the regions where Chameleon sources its beans. Under Swenson’s guidance, Chameleon implemented an impactful partnership with the first of its kind female-led co-op in Myanmar, while also spearheading initiatives in Peru, Colombia and Guatemala. These projects aim to forge lasting relationships that empower farmers and producers with skills to implement better agricultural practices that improve their productivity and livelihood.

Prior to joining Chameleon in 2016, Swenson co-founded Nobletree Coffee headquartered in Brooklyn, New York. He is one of only 40 Q Grader Arabica Instructors (akin to a master coffee sommelier) in the world.


Ric rhinehart

Ric Rhinehart

Leader of the Coffee Price Crisis Response Initiative, Specialty Coffee Association


For over twenty-five years, Ric Rhinehart has held executive positions in several coffee and tea firms. Currently, Ric serves as the Executive Director Emeritus of the Specialty Coffee Association, where he has held an executive position since 2007. He resides in Southern California with his wife, Wendy.

Mr. Rhinehart has designed, developed, and produced a wide range of both tea and coffee products and is co-author of Tea Basics, a primer on premium tea, published by John Wiley & Sons in 1998. He was a founding member of the American Premium Tea Institute, where he served on the Board of Directors and as President. Mr. Rhinehart has also served as Chair of the Private Sector Consultative Board of the International Coffee Organization, as a Trustee for the Coffee Quality Institute, as a Director for World Coffee Research, and as a Director for World Coffee Events.


Shauna alexander

Shauna Alexander

Head of coffee and sustainability, Stumptown Coffee Roasters


Shauna Alexander is the head of coffee and sustainability for Stumptown Coffee Roasters. She leads green coffee sourcing, roasting, quality assurance and also sustainability strategy as it relates to coffee sourcing and overall company activities.

Prior to Stumptown, Shauna led global sustainability initiatives for Volcafe, one of the world's largest coffee trading companies.

She worked collaboratively with the company’s in-country agricultural extension teams in ten countries to create a consistent, global approach to sustainability and farmer support services called the “Volcafe Way." 

Shauna has extensive experience in strategy and sustainability consulting, including competitor analyses, stakeholder engagement, precompetitive and cross-sector collaborations and supply chain initiatives.

Shauna got her start in coffee researching her master’s thesis on the economics of shade-grown coffee in Costa Rica. 

She holds degrees from the University of Virginia and Yale University.


Stephen cox

Stephen Cox

Senior Director for Strategic Alliances, NSF


Stephen is a multifaceted professional with broad experience who has had many management roles in the international agricultural and food quality sector. He started his career as a horticulture producer working with hydroponics in UK and Spain. He later undertook extensive research and development for the application of biological control methods for Integrated Pest Management in crops. In 1998 he pioneered the promotion of Good Agricultural Practices farm assurance standards and implementation in Spain.

Following two acquisition processes, he became the Quality Director for one of the world leading food safety assurance companies, NSF Certification, and then moved to NSF Global Agriculture Director. He combined these roles with the management of international in-country office networks in Europe, Africa and LatAm supplying services to the agricultural and food supply chain.

He is currently NSF Senior Director for Strategic Alliances and vice-chair of the Governance committee of the coffee variety initiative, WCR-Verified.

He is married with 4 children and has lived in Spain for the last 39 years.


Tom mitchell

Thomas J. Mitchell

President, Strategic Coffee Concepts


Mr. Mitchell is founder and President of Strategic Coffee Concepts (SCC), a strategic planning and consulting alliance dedicated to the expansion, promotion and growth of specialty coffee on a global basis.

Primary activities include strategic and market planning, development of branding and marketing platforms, concept evaluation, formulation of sales strategies and tactics, development of business plans and advisory services on the development and expansion of cafes and wholesale channels.

Mr. Mitchell began his career in coffee at Seattle’s Best Coffee in 1993 and formed his consulting company in 2002.   

SCC has completed assignments in over 15 countries including work in almost every aspect of the coffee supply chain from farm level to cafes. For the past three years, Mr. Mitchell has been deeply involved in the evolution of the Chinese coffee producing sector.  

Mr. Mitchell is a regular speaker at coffee conferences around the world and has over 40 years of professional sales, marketing and management experience and over 25 years of experience in all aspects of the coffee industry.


Xinia chaves

Xinia Chaves

Executive Director, Coffee Institute of Costa Rica - ICAFE


Xinia Chaves Quiros, lawyer and passionate coffee producer. As a woman, she has broken many paradigms in the governance of the National Coffee Activity. This has led her to serve as the first woman to be president of the Management Board of the Palmares Coffee Producers Cooperative for more than 14 years. She has also served as president of SINTERCAFE and was the first woman to be Vice minister of Agriculture during the government of 2010-2014. Additionally, she was the first woman to be president of the Board of Directors of the Coffee Institute of Costa Rica (2012 & 2014). She served as the first female President of the Board of Directors of PROMECAFE and is currently the first female Executive Director of the Coffee Institute of Costa Rica (ICAFE).

Since the beginning, she has embraced with great enthusiasm one of the most important projects of the Coffee Institute of Costa Rica: The Café de Costa Rica: Traceability & Sustainability Statement, which with her leadership seeks to transparently communicate strategic information along the coffee value chain of Café de Costa Rica.

She is a strong believe and executor of the institutionality that comes from the 2762 law, only law in the world that promotes a unique and fair production model among national Coffee Producers, Mills, Roasters and Exporters, which is the fundamental tool in defense of the National Coffee Sector.

Thanks to her focus and attitude, she is recognized in the eyes of the national coffee productive sector, as a strong and dedicated woman.

Xinia Chaves Quirós, will present the progress and results of the Café de Costa Rica: Traceability & Sustainability: STATEMENT, project which strives to give value to Café de Costa Rica.

Lic. Xinia Chaves Quirós, Executive Director of the Coffee Institute of Costa Rica